Hospitality Marketing Management

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Business & Economics - Industries
Hospitality Marketing Management

Hospitality Marketing Management

Name: Hospitality Marketing Management
ISBN: 9780471476542

Robert D. Reid, David C. Bojanic

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing

Категории:

Business & Economics - Industries

Година:

2006

Издание:

4th ed

Издателство:

Wiley

Език:

english

Страници:

642